Sometimes, just sometimes, there is no middle ground of opinion, no equivocation and no compromise possible for those times, places, events or objects which excite lust, disgust, incomprehension, inspiration or apoplexy — anything but apathy. As with Marmite (that’s Vegemite to the antipodally-challenged) itself, you either love it or hate it, and, if you’ve enough confidence in your product, you can even make an advertising campaign out of it. To be a tad more specific, if you are a motorcyclist and have ever seen a Ducati Multistrada, you have an opinion. You will either consider it an abomination, to be consigned to the pit whence it came, preferably as the headstone of its designer, Pierre Terreblanche, or as a bold and unconstrained leap into the future of what a motorcycle should be.

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